FELUXE is the export brand of Sanayeh Poodr Sangsar (SPS), a company founded in 1996 in Semnan, Iran. We mine our own bentonite, mill it and pack it as clumping cat litter in one factory.
Sanayeh Poodr Sangsar started in 1996 and has worked with bentonite from Semnan province ever since. The clay comes from our own mines, and every later step happens in our own factory: drying, milling, granulating, screening and packing.
In Iran our cat litter is sold under the PETOPIA brand. In 2024 we launched FELUXE for buyers outside Iran, made on the same line and to the same specification.
Because nothing is outsourced, each batch can be traced back to the clay it came from, and the specification you approve on a sample is the one you receive in a full order.
Our factory is the only cat litter factory in Iran that holds the Iran Veterinary Organization licence. The licence is kept through regular inspections of the plant and the product.
Our quality management system is certified to ISO 9001. Every batch is tested against the same fixed specification before it leaves the factory.




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