Why Bentonite Clay Is the Gold Standard for Cat Litter
The science behind bentonite's superior absorption and clumping — and why it remains the top choice for premium litter worldwide.
Read More →High absorption, dust-free, and veterinary-certified — produced through full vertical integration, from our own mines to your market.

Our flagship natural bentonite litter — a superior fast-clumping formula with exceptional absorption, milled from the finest Iranian bentonite for maximum odor control.
Available in: 5kg, 10kg packages & 1-ton bulk bags

An advanced, ultra-low-dust formula enhanced with activated charcoal for superior odor elimination and long-lasting freshness. Built for multi-cat households and commercial use.
Available in: 5kg, 10kg packages & 1-ton bulk bags

Our premium fast-clumping bentonite, finished with a soothing lavender fragrance for clean, long-lasting freshness — the same high absorption and powerful odor control, gently scented.
Available in: 5kg, 10kg packages & 1-ton bulk bags
FELUXE is the international brand of a leading Iranian manufacturer of premium clumping bentonite cat litter — the same producer behind PETOPIA, a widely recognized name across Iran's domestic market. As part of a specialized industrial group, we manage the entire value chain through our own subsidiary.
From locating and extracting the finest bentonite mines, to micronizing and manufacturing — every step from mining to packaging happens inside our factory, with no outsourcing. This ensures consistent quality and competitive, cost-efficient pricing.
SPS is the only cat litter factory in Iran with the official Iran Veterinary Organization License. Maintained through regular inspections, this exclusive certification ensures a level of compliance and safety no other Iranian manufacturer can match.
Alongside it we hold ISO 9001 certification and adhere to international standards — making FELUXE a reliable export partner, trusted by veterinarians, pet shops, and distributors across Iran and beyond.
Every batch is tested against a fixed specification — the same data sheet our export and private-label partners rely on.
Granule size adjustable to customer specification.
We own every stage of production, guaranteeing consistent quality from the mine to the finished package.
Extracting premium bentonite clay from our own Iranian mines.
Advanced purification techniques to ensure optimal, consistent quality.
Precision granulation engineered for perfect clumping characteristics.
Professional packaging in multiple sizes tailored to different markets.
Rigorous testing and a worldwide distribution network.
The exclusive Iran Veterinary Organization License — the only certified cat litter factory in Iran, ensuring safety and compliance.
Complete control from mining our own bentonite to final packaging, ensuring consistent quality and competitive pricing.
Comprehensive international shipping solutions with established logistics partnerships for reliable worldwide delivery.
All FELUXE product types available for packaging under your own brand, with custom specifications and designs.
Large-scale production in 1-ton jumbo bags for international distributors and repackagers, at competitive wholesale pricing.
Dedicated distributor agreements and business-development support to help you succeed in your local market.
Detailed specifications, technical data sheets, packaging options, and export documentation for our full range.
The science behind bentonite's superior absorption and clumping — and why it remains the top choice for premium litter worldwide.
Read More →A look at how owning every stage — from mine to package — lets FELUXE guarantee quality others can't.
Read More →Reach out for wholesale pricing, distribution opportunities, and custom private-label solutions. We respond within 24 hours.
For orders, wholesale, and export inquiries.
Nelson Mandela Blvd, Dastgerdi Street, PAM Tower, 7th Floor — Sanayeh Poodr Sangsar (SPS), Tehran, Iran.
Sorkheh to Semnan Road — Sanayeh Poodr Sangsar Factory. Fully integrated production facility.
We respond to all partnership and wholesale inquiries within 24 hours.